Compu-tainment Ranks Tops in the 21st Century
If you happen to belong to the 21st Century as a Gen Y youngster, then perhaps you might be able to relate to this, where unlike the older generation who might indulge in smaller delights like owning a car, they simply keep connected via their internet and social sites like Facebook and Myspace. The super highway of connectivity, rather.
The study into buyer attitudes by global automotive analyst company JD Power has global implications for car brands increasingly trying to snare a younger audience. The company’s Australian managing director, Brian Fine, believes the findings could change the way car makers deal with younger buyers.
"For car companies, younger buyers are their starting point," he said.
"If they don’t get them at the early stages then they are probably going to have a tougher sell later on."
Although it was a US study, Mr Fine said younger buyers have surprisingly similar views on car ownership globally. The survey found that the global economic crisis had made young people more aware of the costs involved with owning and fuelling a vehicle.
What else can we say about the youngsters today except that the money they have in their pocket is probably going to go to funding snacks and junk food whilst communicating via the inter-web. That is economies of scale if you ask us.
More info: The Herald Sun